Contemporary Marketing Tools Used from Bulgarian Private Dentists

Abstract

ABSTRACT

This study examines the use of different marketing tools among dentists

for the development of private dental practices.

Material and methods A phone call survey was conducted. The survey

consisted of questions related to the use of different marketing tools used

by dentists for the development of their practices.

Results The most used contemporary marketing tools from Bulgarian

dentist are the presence of web site (24.3%) and social media

advertisement (21.57%). The less used tools are media advertisement

(0.68%) and the use of flyers (1.36%).

Conclusion Dentists are not well acquainted with the contemporary

marketing tools. The internal marketing is most secure tool for attracting

new patients. Internet technology gives opportunity for additional form of

rapid communication and advertisement on a moderate price.